The allegations claimed they “marketed unlawfully fortified junk food as a healthy option for consumers.”
In January of 2020, a class-action lawsuit was filed against BodyArmor. It’s important to be aware of BodyArmor’s previous issues with their added sugar element. A Deeper Look Into BodyArmor’s Added Sugar Content While BodyArmor seems like a good option at first glance, let’s take a deeper look at some of the nutritional ingredients in BodyArmor and how they hold up compared to Greater Than.
Let’s take a quick look at the nutrition labels of Greater Than and Body Armor:Īdditional ingredients such as magnesium oxide, vitamin E, and folic acid.ġ40 milligrams of sodium for electrolytes While BodyArmor does offer some nutritional benefits, it’s important to take a look at some of their specific ingredients so you can make the best choice for you and your family. The stock was down less than 1% in morning trading.Body Armor vs. Shares of Coke have risen 2% this year, giving it a market value of $242 billion. The Bodyarmor deal is Coke's largest brand acquisition, topping its purchase of Costa Coffee in 2018 for $5.1 billion. At the same time, under Quincey, the company has been striving to offer a wider array of beverages.
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That includes its short-lived Coca-Cola Plus Energy drink in North America this spring.
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He'll be sharing ideas on how to upgrade Coke's marketing, packaging and innovation.Ĭonsumer Edge Research analyst Brett Cooper wrote in a note published Monday that it will be difficult to quantify Repole's involvement with Coke, but it seems more likely to be positive rather than negative, given his past successes.Īhead of the deal's confirmation, Credit Suisse analyst Kaumil Gajrawala wrote in a note Friday that he expects the acquisition will be positive for Coke, citing Body Armor's brand equity and the potential for Coke to distribute its sports drinks globally, like it did for Monster.Ĭoke has been overhauling its own portfolio since the start of the coronavirus pandemic, killing off drinks that haven't been selling well.
Repole said that the plan to have him act as a consultant for other parts of its portfolio is a sign that Coke wants to do things differently. "But I wasn't afraid to ask, so I'm going to try my best to get on the board." I think he muted me after that," Repole told CNBC's Sara Eisen on "Squawk on the Street" on Monday. "After I spoke to, I asked him if I could be chairman of the board. Repole and BodyArmor President Brent Hastie will also stick around to help Bodyarmor in its quest to overtake Gatorade. Repole also founded Vitaminwater, Smartwater and Energy Brands, all of which are now owned by Coke. According to Coke, the sports drink brand's retail sales this year are expected to be more than $1.4 billion, up about 50% this year.Īs part of the deal, Bodyarmor co-founder Mike Repole will collaborate on the company's still beverages portfolio. By touting itself as a healthier sports drink, Bodyarmor has surpassed Coke's Powerade to become the second-largest player in the category. Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo's Gatorade is far and away the market leader with roughly 70% market share. Coke first said in February that it intended to buy a controlling interest in Bodyarmor later this year in a pre-acquisition filing with the Federal Trade Commission. The deal for the remaining 85% of Bodyarmor isn't entirely unexpected. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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